As a rental property owner in Mustang, you understand that marketing is crucial for finding ideal renters. If you’re not offering virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We’ll cover the benefits of virtual tours for rental property marketing and explain why they are essential for every property owner.
Virtual Tour Basics
A virtual tour offers a digital walk-through experience of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Research has shown that renters are seeking virtual tours of rental properties. Results from Zumper indicate that over 70% of renters would be comfortable renting an apartment without a physical visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours allow potential tenants to view an entire room in one image and click and drag to look around. 360 virtual tours are straightforward and cost-effective to create, making them great for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They give potential tenants the ability to walk through the property virtually, just like they were there. These tours are made by capturing numerous photos of a rental property and stitching them together with specialized software. Though it sounds complicated, numerous user-friendly tools and services can guide you through the process. Because they require significant time and effort to create, three-dimensional virtual tours are usually used for high-end rental properties.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours give potential tenants the ability to wear a VR headset and explore the property as if walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours greatly reduce the hassle of traditional property tours. Potential renters can explore your rental properties from home or during their workday. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This enables them to tour your rental properties at their convenience, bypassing the need to coordinate with your availability. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Potential residents stay longer on websites that feature virtual tours than on those that do not.
- Improved SEO. Beyond increased engagement, virtual tours can also enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Employ high-quality images and videos, and avoid low-resolution or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Feature a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button urging potential tenants to take the next step, like scheduling a showing or contacting you for more information. With a CTA, potential tenants are more inclined to rent from you.
Virtual tours allow potential tenants to experience your rental properties without needing to visit in person. Real Property Management Resources can support you in advertising your Mustang properties and enhancing your chances of finding great tenants. Contact us online or call 405-787-4429 today!
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